AMELIA WILKINS

Writing Portfolio

Navigating Modern Media with the PESO Framework

Created on Canva by Amelia Wilkins To read on LinkedIn click here What is the PESO model The PESO model- standing for paid , earned, shared, and owned media- is a framework that involves different communication channels to increase a brands audience engagement and reach. Developed by Gini Dietrich , a public relations expert and founder of Spin Sucks , the model helps organizations plan and measure their communications more effectively. Each channel has its own strategy

Apr 93 min read

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Navigating Modern Media with the PESO Framework

Apr 9

Blueprints for Brilliance: Building Strategy For Creative Communication

Created on Canva by Amelia Wilkins To read on LinkedIn click Here What Is a Strategic Plan? A strategic plan is the roadmap that helps an organizations visions become actions. It answers three core questions: Where are we now? Where do we want to go? And how will we get there? Developing a strong strategic plan begins with research and reflection. Teams look at their current situation and analyze what they’ re doing well, things they could improve, future opportunities, and

Apr 9

Why Transparency Matters in Social Media Marketing

https://www.majortom.com/mercury-blog/analysis-of-social-media-analytics-tools To read on LinkedIn click here Today one of the most important ethical issues in social media content creation is transparency in advertising and influencer marketing. Platforms like Instagram and TikTok blur the line between entertainment and advertising, and it has become more and more difficult for audiences to tell real opinions from paid promotions. Influencers have this large persuasive power

Apr 9

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About me

I am a public relations student at Kennesaw State University, graduating in December, with a strong interest in strategic communication, media relations and content creation. My experience has allowed me to see firsthand how thoughtful storytelling and well-executed campaigns can shape brand perception and connect with audiences in meaningful ways.

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